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About Us

Our Story

When Megan Bernstein had her son, she struggled to find cute, high-quality kids clothes that weren’t crazy expensive. What should have been a fun, joyful experience was a time-consuming chore full of compromises. So she took matters (and her retail background) into her own hands and launched Starfish Kids, a line of thoughtfully-crafted, versatile staples that are as adorable as they are functional, with a superior fit, super-soft feel, and thoughtful details – designed to bring more joy to your days.

We obsessed over every last detail so you don’t have to: regular and slim sizing options, reinforced knees, plenty of pockets, and sustainable non-toxic fabrics that can stand up to serious horseplay. The sophisticated (but playful!) palette of colors and prints brilliantly mix and match for effortless dressing.

And because we believe in spreading joy beyond your closet, we donate a portion of proceeds from every purchase to children in need through our partnership with Cradles to Crayons.

Megan and son Bennet on beach
Founder Megan Bernstein

Our Founder

If there’s anything Megan Bernstein learned in her 15+ years as a marketing exec at iconic brands (Tiffany & Co., Nordstrom, eBay), it’s that the best way to understand your customer is to put yourself in their shoes. So when she faced a less than stellar experience shopping for her own child, it was clear what she needed to do – walk down the entrepreneur pathway.

Her number one priority was to create truly better kids clothes – high-quality, beautiful designs made of soft, sustainable fabrics, superior fit, and designed to bring joy. And that’s how Starfish Kids was born!

Megan lives in Chicago with her husband, Dave, and son, Bennett, and will always have a special place in her heart for her prior homes of NYC and San Francisco.

Joyful Kids Clothes for Everyday Adventures.

Starfish Kids polka dot background

Why Starfish Kids?

High-Quality Clothes

We purposefully design for durability, so our clothes can withstand the muddiest, messiest, most memorable play days.

Thoughtfully Crafted

Our clothes are all made of OEKO-TEX Standard 100 certified fabrics (exclusive of trims) that are free of over 300 harmful chemicals and known skin irritants.

Responsible Packaging

Every aspect of our packaging uses 100% recycled materials, from the stickers, cards, and hang tags to the tissue paper to the poly mailers.

Giving Back

We believe the small stuff can have an impact, that little things eventually add up, and that all children are our children. We believe in spreading joy beyond your closet. To that end, we donate a portion of proceeds from every purchase to children in need through our partnership with Cradles to Crayons. We also give them any unsold product and design samples. We are committed to giving back, and as we grow, so will our ability to do so.