Joyful kids clothes For everyday adventures
Welcome to your new kid and parent favorite clothes-- but don't just take our word from it, here's what our customers have to say!
"This company did their homework- the clothes look, feel, and fit amazingly. We placed a second order for the season and I feel like my daughter's basics are covered." - Jenn S.
"If there were a kids version of a little black dress, this would be it- so versatile for any occasion!" - Sarah R.
"I've struggled for years to find bottoms that fit my tall, slim son. These joggers and shorts are soft and comfortable and, most importantly, actually fit my child!" - Erica K.
We've obsessed over the details so you don't have to! From pockets to store their treasures, tag free necklines, reinforced knees, pre-shrunk fabrics and regular and slim waist sizes for perfect fit bottoms, the twirl factor on our dress (and more!). Our thoughtful details keep our clothes looking and feeling great wash after wash.
Sustainably made with OEKO-TEX Standard 100 certified fabrics that have been tested and are free of over 300 chemicals and known skin irritants. It’s a higher standard that’s better for children’s skin and better for the environment.
I ordered a bunch of clothes for my daughter and they are not only classic and chic they are the softest and she loves them!
Kids Love It!
My kids loved their letter shirts. They want to wear them every day--and their friends all want their own letters now too!
Thoughtful well made and adorable
The material is so soft and comfortable and looks great. We’re very happy with our starfish clothes!